The iCULTURE project took center stage at the European Researchers’ Night 2024 (27-28 September), in both Trondheim (Norway) and Frascati (Rome, Italy). These exciting events brought science, technology and iCULTURE project closer to the general public, captivating thousands of participants, including students, families, and non-scientists curious individuals.

In Trondheim, NTNU introduced a groundbreaking interactive demonstration to make complex concepts of microbial cell factories accessible to non-scientists. NTNU role is at the core of iCULTURE’s research, and consists in the development of electronic systems, analytical methods, machine learning algorithms, and cybernetics to interact with bacteria and control their growth and behaviour in real-time in a reactor. To explain this cutting-edge research and its challenges, NTNU created an engaging and interactive game: the participants needed to maintain the reactor in green condition (green colour), despite the random addition of acids and base, which shift the reactor colour to either blue or red, both dangerous to the microbial cells. While an AI software corrected the reactor’s state in less than 15 seconds, the players competed against the AI to see if they could stabilise the reactor faster, making the experience both educational and fun. The stand attracted much attention from more than 12000 high school students from all over the district, who were fascinated by the combination of software development, biotechnology, chemistry, and electrical engineering.

Meanwhile, in Frascati and in collaboration with Leaf project, FVA New Media Research team led activities that engaged over 850 young people and families. They organized an interactive quiz about the wonders of seaweed, their curious applications and role in sustainability. The stand also hosted an exhibition blending art and science, where participants learned intriguing facts about algae, explored iCULTURE’s work, and gained valuable insights into ocean and water literacy. The exhibition offered a fresh perspective on how science can be applied to environmental challenges, captivating audiences of all ages.

Both events showcased the importance of making complex scientific research accessible to a wider audience, successfully bridging the gap between cutting-edge innovation and public engagement.